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Marketing CRM

Guests your team already knows — before they check in.

Guest profiles built automatically from every stay — turned into segmentation, loyalty and targeted campaigns without a dedicated marketing team.

Automatic guest profilesVIP / frequent / lapsed segmentsWhatsApp & email campaigns

The Problem

Every stay creates data — preferences, spend, special occasions — that usually evaporates the moment the guest checks out, because there's no system turning it into something the front desk or marketing team can actually use next time.

Marketing CRM

Guest profiles built automatically from every stay — turned into segmentation, loyalty and targeted campaigns.

Automatic guest profiles — stays, spend, preferences
Segmentation: VIP, frequent, lapsed, custom cohorts
WhatsApp & email campaigns with loyalty tiers

Profiles that build themselves

Every reservation, order and preference automatically becomes part of a guest's profile — dietary notes, anniversary dates, room preferences — visible to the front desk on the next booking without anyone typing it in twice.

Guest history built automatically from PMS and POS activity
Preferences and special occasions surfaced at check-in
One profile per guest across every property in the group

Campaigns that target the right cohort

Lapsed guests get a different message than VIPs — segmented automatically by stay frequency and spend, sent over WhatsApp or email without exporting a list to a separate marketing tool.

Segments update automatically as guest behavior changes
WhatsApp and email campaigns from inside the CRM
Loyalty tiers tied to real stay and spend history
What This Is Worth

Proven impact, not projections.

33% vs 6%
rebooking rate: CRM/loyalty guests vs. one-time OTA bookers
Hospitality CRM industry research
15–20%
more direct bookings within a year of active guest CRM use
Hospitality CRM industry research
$4,200
avg. annual revenue per direct repeat guest vs. $387 for first-time OTA bookers
Hotel loyalty & CRM revenue studies
Figures are third-party industry averages, not Stayller-specific claims.

Turn your guest data into repeat revenue.